MIDaS, Cams' electronic enquiry and ordering software has experienced phenomenal market growth over recent years.
The concept offers a “virtual warehouse” to independent retailers within the tyre industry, providing a low-cost electronic link from their desktop system to one or more chosen tyre wholesalers.
MIDaS, is now used by over 5,500 users every day, placing in excess of 55,000 orders for over 200,000 units every month. Additionally, working closely with key tyre manufacturers has enabled Cam to integrate E-Trade into Cameo. This extension of MIDaS allows tyre dealers to place bulk orders electronically with manufacturers and receive electronic price updates.
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